Trends

What's working right now

Live data mined from 0 competitor accounts + UK trending searches + trade press. All free, all niche-relevant.

Trending now — team observations

Drop in anything the team's spotted that should ride: trending sounds (the canonical source — TikTok doesn't expose this via API), viral formats, cultural moments, in-jokes. Fed straight into the AI Recommend prompt.

Trending in the UK today

From Google's daily UK trending searches. Cultural pulse — use as a sense-check, not a brief.

rosie huntington-whiteley100+

HELLO! Magazine

elize matsunaga100+

Metrópoles

3m open prize money100+

GOLF.com

burnham council tax200+

The Guardian

jessica chastain200+

Empire

jon bernthal200+

Undead Walking

the rookie cast200+

Deadline

jodie foster500+

People.com

will smith500+

Yahoo

bernardo silva200+

Club Atlético de Madrid

H&L isn't linked to Pulse — competitor signals and benchmarks aren't available. UK trending searches still work in the Recommend prompt though.