Strategy

H&L

Pillars, audience, tone and rules. Every drafted post will reference these.

Import from strategy deck

Drop in H&L's strategy deck — either as a PDF or as PNG/JPG screenshots of each page. Claude reads it, extracts pillars / audience / tone / rules, and saves the strategy below for you to review and refine.

Content pillars

Two to three pillars work best. Hashtags can be comma- or space-separated.

Pillar 1

Pillar 2

Pillar 3

Pillar 4

Pillar 5

Audience & tone

Audience

Tone of voice

Client contact

Who at the client we send approval links to. Optional — used to prefill the email when you hit "Send to client" on a batch.

Contact name

Contact email

Instagram publishing

Connect this client to Meta Graph API so the team can publish approved posts directly to Instagram instead of exporting to Dropbox. Requires a Facebook Page linked to the Instagram Business account and a long-lived Page Access Token (valid 60 days, refreshable).

IG Business account ID

Page Access Token

Token expires (yyyy-mm-dd)

Don't have these yet? You'll get them once the Meta App passes review — until then, leave blank and use Dropbox export.

Rules

Always

Never